Mulder Fleet Services
Mulder Fleet Services is unique in that they offer a wider breadth of fleet services in one location than its competitors. Sharpe Creative developed brand messaging and positioning to capture this idea. The identity leans on the visual language of quick stops, green lights, exit ramps, etc. Truckers want to get back on the road as seamlessly as possible when they have an issue or maintenance need. Potential Mulder employees want a professional place to grow their skills through their academy. The brand has a masculine feel and conveys ease, and simplicity while coming across as strong and confident to resonate with customers and potential employees alike.
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