Our relationship starts with a workbook and 1 hour follow-up meeting to unpack your goals, pain points, and the unique attributes of your business and vision. From there, we will develop an actionable playbook that describes how your brand can start working harder for you. You can implement the steps in-house or hire Sharpe Creative and we will apply the cost of the Brand Pull Up toward the scope of the project.
Let's book a meeting and see if this is a good fit.
Specific and objective professional observations about your brand perception and presence and how you can improve it.
Competition observations and commonalities so you can stand out, be unique and conquer the competition.
We will develop a unique working brand story/positioning statement.
Define and describe the brand personality
We provide a recommended scope of work with an estimate of a year plan to overhaul and majorly level-up your brand
We have a background of award-winning agency success and pro partners who are ex-agency. Agencies have a lot of unneeded fluff, and inefficiencies for the sake of “billing more hours.” We know how to build great brands and keep things as simple as we can for small to medium sized businesses.
Sure. We can do one-off projects if that is what makes sense for where you are as a business. But, working through our method in a strategic, purposeful and orderly process will build you a brand. That will do much more for you than any kind of one-off effort will.
It depends. Overhauling every aspect of your brand or building it from scratch is a lot of work and takes expert involvement. So, it is an investment. We are able to do it in a more efficient way where you will get a lot of insight, deliverables and impact that will last for years. We will estimate and do one-off projects, but this year of partnership to overhaul everything brings more impact. Typically this overhaul costs less than the annual salary of a part-time employee in your business. But, let’s meet and chat about your business.
In short, a strategy-driven and creatively unique, purposeful brand presence that aligns to your goals and makes your competition cry. You will have a full, detailed brand guide with visual and messaging elements and usage guidance. You will also be given an organized kit of all final graphic assets, a new website and refreshed presence of key brand touch points like collateral, merchandise, social media presence, etc.
The first 2-3 months we strategically build or refresh your brand positioning and identity through our process. The next 2-3 months we design and build your website (depending on size and complexity). We have found that a new brand and website can go off the rails quickly if mismanaged. So, if you don’t have an in-house designer or marketer, we recommend working with us for the remainder of the year (or longer if desired) to keep the brand perception strong and consistent and create a larger library of visual content that you can later repurpose as you take the brand management over (if you want) after the first year. Think of it as us building you a totally custom bike with training wheels and a users manual. We then show you to ride the bike and maintain it, then we remove the training wheels when you are ready.
For example: We have completed your brand identity, but you no longer want to move forward with a custom website for any number of reasons. We bill in phases. There is no commitment beyond the percentage of work in each phase that has been completed. You have freedom to cancel or pause between phases for funding purposes and pick back up with the next phase as scheduling allows.
Any small to medium product or service business. We have experience with a large variety of B2B and B2C industries. But, you need to have a vision and passion to take your business to a new level ... and be serious about it. It is also a small time investment because we meet and collaborate through the process. The investment will be worth it for those who want to see their small business do bigger and better things in the future.
Perfect! We will probably approach our recommendations a little differently versus how we might for a more established company. We want to be responsible with where you are financially as a start up and get the most bang for the buck. There are ways we can build a strong brand on a budget and then evolve and strengthen it as funds come in. But, a strong brand presence is key for getting attention and being memorable right out of the gate.
Join the club. Our methods, processes, partners and the overall way we conduct ourselves is motivated by trying to NOT be all the things we hated so much about working for agencies in the past. Building an awesome brand should be fun and exciting, not painful and stressful.
