Heritage Music Press

Heritage Music Press

Building Lifelong Musicians

Heritage Music Press creates and supplies sheet music and resources for various areas of music education. Choirs, music classes and beyond for student musicians of all ages. Heritage Music Press needed a rebrand to encompass all their offerings, allow them to standout in their market and capture their unique approach.​​​​​​​

SERVICES
Branding & Positioning, Logo & Identity System, Messaging, Graphic Design

The "Eat Your Veggies" of Music Education

During an initial discovery meeting, Heritage Music Press described themselves as the "eat your vegetables" approach to music education. We hung onto this idea because it was what made them unique in the space. What they were getting at by that statement was a "building on fundamentals approach" to learning music. Heritage's approach applies to musicians ranging from small children to senior adult choirs. A sense of fundamental simplicity was key in informing the brand tone and style. We started by developing a positioning statement and then a brand mark based on these themes.

Heritage Music Press Positioning

For developing musicians and their instructors, Heritage Music Press is the comprehensive music resource among all levels of musicianship. Heritage Music Press offers practical and foundational approaches to developing lifelong musicians.

Heritage Music Press

Defining Direction

With a positioning statement to guide us, we developed a few brand mark options that reflected the core of what Heritage Music Press offers. The selected option was an "H" inspired by a sheet music element that represents the beginning and end of a bar of music... Building lifelong musicians. Brand elements were built from the foundation of the simple, fundamental, basic shapes. These visuals supported the idea that musicians learn best from simple, fundamental, lessons that compound over time. We developed a brand guide, supporting visual assets, secondary logos, and icons.​​​​​​​ The brand guide and kit were used to help the Heritage Music Press internal marketing and production teams implement the brand day-to-day.

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READY TO GIVE YOUR SMALLER BRAND SOME BANG?

Let's tag team! Book a meeting below. Find an open slot that works best for you and we will have ourselves a no-pressure discovery meeting (aka... simply a get to know you, your business and your goals sesh).

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