Mulder Fleet Services offers a wider breadth of fleet services in one location compared to its competitors. The identity we developed leans on the visual language of quick stops, green lights (GO!), exit ramps, etc. Truckers want to get back on the road as seamlessly as possible when they have an issue or a maintenance need. Potential Mulder employees want a professional place to grow their skills through their academy. The brand has a masculine feel and conveys ease, and simplicity while coming across as strong and confident to resonate with customers and potential employees alike.
