A great brand presence doesn't need to be developed with a lot of bloat, fluff, snake-oil, and cooks in the kitchen. We will work together to avoid the temptation of mediocrity through industry copy-cattery. That big ol' scoop of vanilla is the barrier to owning more pieces of your pie. So, let's build a magnetic brand presence, without all the shenanigans.
Brand Strategy shouldn't be a lofty buzzword used to thicken up invoices...
Being strategic is important. But, you have to be able to DO something tangible with it. We approach creative work for your brand pragmatically and, you could say, strategically. A relevant understanding of your business, your goals, your competition, and your audience. This helps us know how to best differentiate... we prefer to do it without all the fluff and overpriced woo-woo.
Ye hath heard it said... "aesthetics are not your brand." True! But, people will make gut-level, micro-second judgments based on what enters their eyeballs... Many worthwhile businesses are forgotten or passed up based purely on a knee-jerk, negative perception. We have a tight process to give you a unique and ownable logo, and a full visual system that makes you noticeable and memorable.
Generic, templated websites... Blech! 🤮 Your site is likely the hub of your brand's presence. Your site will be created with modern user experience and best practices in mind (but, that's elementary). We will create a user-friendly site with a unique voice that is memorable... not bland or generic. A site created custom to your goals!
Even after your brand presence is dialed in, it's never done. There will always be new efforts to apply the brand identity. Sometimes clients have staff with capable creative minds and hands. But, often, they don't. We partner with you, ongoing to keep the consistency and quality of the brand identity we've built alive and kicking.
Companies with marketers and designers on staff bring Sharpe Creative in for creative direction or an outside perspective. We will help keep the creative efforts on brand, the quality high, and the shenanigans low by supporting your team with project-based design input or creative direction.
Our most impactful relationships look like the above obligatory Venn diagram. You first need to look and sound like the powerhouse brand you are. In our process, that brand presence work overlaps quite nicely with building a brand-spankin' new *custom* website ... Once we get that all dialed in, we can help support you with whatever other creative needs may come up.
There has been no shortage of formative past work experiences... Giving a fresh presence to beloved regional food and experience-based brands and large-scale creative projects for national corporations alike. Sharpe Creative comes with varied brand design experience ranging from rock supergroups to respected hospital networks and everywhere in between. We can't share everything, but here are some past experiences you may have heard of...
