ESTABLISHED BRANDS

After signing on, you’ll receive a Brand Strategy Workbook to help you think about your brand's experience and capture key insights. The more input you give, the stronger our launch pad will be. I’ll build a workshop around digging deeper into what you’ve shared.  

I’ll combine everything in the workbook and workshop with additional research to create a Creative Compass document. This outlines the brand strategy and gets us on the same page defining the vision, goals, audience, competition, positioning, personality, tone, and opportunities. This informs all future creative work.

I generate many ideas quickly (typically 50-100 sketches), refine the strongest ones, and narrow it down to three unique brand directions for you to choose from.

Each option includes logo, color palette, typography, and initial brand messages presented in real-world mockups so you can envision the possibilities.

Each option includes logo, color palette, typography, and initial brand messages presented in real-world mockups so you can envision the possibilities.

From the previous work, I’ll finalize positioning and brand narrative. I’ll create descriptive or expressive phrases, taglines, headlines, and talking points. I’ll define the tone, situational messages, and key stories to tell.

Once the core identity (logo, colors, and fonts) is finalized, I build stylescapes, which includes expanded visual direction, secondary assets, treatments, and messaging. This process gives you a more robust system beyond the core identity. Think of it as a 50,000 ft. view of your brand. An easy to share, "style guide lite" reference point.

I will develop full Brand Guidelines, capturing and defining all verbal and visual identity creative you’ve chosen.

You’ll get access to an organized folder of all brand assets that makes it easy to find what’s needed for print, screen use, etc. You can stop guessing which file you need for what purpose and h unting for the most up-to-date versions. You’ll finally have a single source of truth for brand assets.

Every brand has unique needs. Some might be fully digital, while others might have a physical storefront. We’ll establish in the proposal what branded collateral, templates, and materials you’ll need, and I can add items at an hourly rate as needs arise.

Custom, on-brand website built on a CMS. Sharpe Creative’s process (wireframes/content → design → development → launch + training) can plug directly into your branding project. Your site is often the first impression , so let’s make it count.

Website size and function can vary. Websites will have a custom defined scope.