Cobra Kai works really well (even though on paper, it sounds ridiculous)... This is a good lesson for how to develop your brand.
Don't do cold sales messages. If your offer is great, create a brand that matches. Then, you can retire from active DM creeper duty.
Come into your own. Step up and belt it from the stage. That is the essence of what effective "branding" is...
I am much more excited to take on a client with a scrappy budget who is hungry to succeed, is brave, ready to take healthy risks, and wants to make some noise in their market than a client who is a scoop of vanilla ice cream with deep pockets.
Just call me Frank. A little candor on what formed Sharpe Creative and why we won't become a full-service agency.
